What is customer data?
It’s the process of managing and analyzing the information you collect about your users. This information can include demographic data, personal preferences, purchase history, online browsing behavior, and much more.
Services
Unlock the power of your customer data and join
our success stories
Pharmaceutical company
By implementing predictive models and email segmentation, the following results were achieved:
80% increase in the accuracy and effectiveness of marketing campaigns.
20% rise in click-through rates compared to previous campaigns and higher customer engagement with email content.
Fast Food Company
By implementing models for customer segmentation and archetype identification based on consumption patterns, the following results were achieved:
Improvement and enhancement of the current indicators of sales channels and cannibalization.